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that the growing need of big business concerns was competent executive

material--that there were fewer big men than there were big jobs--and that if such

was the case all that remained to be done was to connect himself with the

particular big job that suited him.

In the lobby of the hotel he bought several of the daily papers, and after reaching

his room he started perusing the "Help Wanted" columns. Immediately he was

impressed and elated by the discovery that there were plenty of jobs, and that a

satisfactory percentage of them appeared to be big jobs. There were so many,

however, that appealed to him as excellent possibilities that he saw it would be

impossible to apply for each and every one; and then it occurred to him that he

might occupy a more strategic position in the negotiations preceding his

acceptance of a position if his future employer came to him first, rather than

should he be the one to apply for the position.

And so he decided the wisest plan would be to insert an ad in the "Situations

Wanted" column, and then from the replies select those which most appealed to

him; in other words, he would choose from the cream of those who desired the

services of such a man as himself rather than risk the chance of obtaining a less

profitable position through undue haste in seizing upon the first opening

advertised.

Having reached this decision, and following his habitual custom, he permitted no

grass to grow beneath his feet. Writing out an ad, he reviewed it carefully,

compared it with others that he saw upon the printed page, made a few changes,

rewrote it, and then descended to the lobby, where he called a cab and was driven

to the office of one of the area's metropolitan morning newspapers.

Jimmy felt very important as he passed through the massive doorway into the

great general offices of the newspaper. Of course, he didn't exactly expect that he

would be ushered into the presence of the president or business manager, or that

even the advertising manager would necessarily have to pass upon his copy, but

there was within him a certain sensation that at that instant something was

The Efficiency Expert