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evaporate in the vapors and caffeine is one of them. The longer the beans roast, the more caffeine  
goes up the chimney.  
An average 10-ounce (300-ml) cup of coffee has 175 milligrams of caffeine, a same-size  
cup of tea about 65, a cup of instant coffee about 95 milligrams. A 10-ounce (300-ml) cup of cocoa  
contains only 20 milligram of caffeine. For comparison, a 12-ounce (355-ml) can of cola has 50  
milligrams.  
More than just a drink  
The whole process of grinding, brewing, waiting, pouring, and finally taking the first  
delightful sip of the freshly brewed coffee, including the anticipation that starts with the first aroma-  
rich sniff as the grinder begins to work at the beans, is a ritual for many. For a true coffee fan, it is  
comparable to a Chinese tea-drinking ceremony.  
Arabs, for instance, have a centuries-old ceremony of coffee drinking, including pulverizing  
the black-roasted beans in a mortar. The Turks grind their beans in a tall brass coffee grinder (they  
call it kahve degirmeni). Maybe we would get more from our coffee breaks if we did more than  
pour the stale brew from the office coffee machine into a disposable plastic cup and sip it at our  
desks. Or, even worse, get the coffee from a machine.  
Other countries have their coffee rituals, too. Each visitor to a corporate office in Brazil, for  
example, is served a tiny cup of dark, very strong brew, something similar to espresso but not quite  
as dark-roasted, freshly prepared by the secretary. She (almost always a she) brings as many of the  
little filled cups into the office as the number of people present. Everyone takes a cup (it would be  
an insult not to) and drains it in a two or three swallows. Sipping is impolite, too. The fresh coffee is  
always heavenly. The secretary is back in a minute to collect the cups and discretely disappears.  
The ritual is the same when you arrive at an oil-drilling rig a hundred kilometers from the  
nearest Brazilian city, but instead of a secretary, the cook carefully brews the coffee, using a funnel-  
shaped cloth filter that he meticulously washes after each use. The coffee is as delicious, as scalding  
hot, as rich and jet black as in any city office, in spite of the primitive set-up and surroundings.  
Italians drink their coffee most of the time as espresso or one of its close cousins. They drink  
many tiny cups a day, each freshly prepared, starting first thing in the morning.  
The French drink espresso, too, but they prefer larger cups, roasts somewhat lighter than the  
soot-black Italian ones, and add hot milk. For breakfast, the French take their usually sweetened  
café-au-lait in a large bowl, like a two-handled cereal bowl. They pour it in the bowl and add small  
chunks of freshly-baked, crusty hard rolls or brioche just back from the bakery. The pieces of bread  
soak up the wonderful hot brew, turning the content that looks something like a hot coffee-based  
cereal mush, but taste nothing like any hot cereal you know, yet they eat it with a spoon, like we do  
oatmeal. When the bread pieces are gone, they sip any remaining coffee directly from the bowl.  
They also love their croissants dunked into their coffee with similar affection.  
Asians are mainly tea drinkers. The coffee they serve is mediocre by Western standards,  
even though coffee growing conditions are prime in the tropical parts of the Far and Middle East,  
especially in Indonesia. When they do drink coffee, it is weak and highly diluted with their favorite,  
sweetened condensed milk from a can. Exceptions are former French-occupied areas such as  
Vietnam where coffee is dark and strong.  
In many places in Asia the brand name Nescafe is used interchangeably with the word  
coffee. When you order coffee in a restaurant in Malaysia, for instance, you will generally get  
Nescafe instant coffee with plenty of condensed milk already added. Even in private homes the  
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